Wayfinding & promotional concept as well as actual hoardings for the new Jerwood Gallery on Hastings seafront. The idea is based around the cladding found on the iconic net huts used by the fishing fleet.

The signs are a modular, expandable system that use the same wooden cladding as the net huts (pictured above). Information is applied in white, meaning readability is good as well as being authentic to the huts.

The amount of boards increases or decreases depending on the information needed. When placed by an elevator / stairs, the floor number is die-cut to provide instant recognition. The white walls ensure the number is easily visible.

It was important that the work represented the Jerwood's commitment to contemporary art, whilst paying respect to the sensitive and historic nature of the location. Using an element so integral to the local landscape aims to do this, as well as giving the residents of Hastings a sense of ownership of the gallery / work.

The concept was extended with bespoke icons and printed promotional material.